Nike ACG Unstructured Fly Strapback Photon Dust/Grey

ACG, short for All Conditions Gear, officially launched in 1989 after years of Nike pushing into outdoor performance territory. The spark came from an unlikely place: legendary alpinists Rick Ridgeway and John Roskelley summiting K2 in 1978 wearing battered Nike running shoes, then sending them back to Nike with notes on how to make them tougher. From that moment, Nike set out to build gear for the modern explorer, bringing in designers like Tinker Hatfield to blend bold, on-trend design with serious performance. Where traditional outdoor brands defaulted to dull, heavy gear, ACG came in with colour, attitude, and technical innovation.

Today ACG continues that same mission, delivering footwear and apparel built for all terrain, all weather, and all conditions. Merging Nike's performance heritage with a design language rooted in the world's most dramatic landscapes, ACG sits at the crossroads of technical function and street culture. Whether you are hitting the trail or navigating the city, ACG is designed, tested, and made for Planet Earth.