Dime Tech LS Rugby Polo Beige

Born on the streets of Montreal and built on the belief that skateboarding should never take itself too seriously, Dime MTL began by documenting their crew skating the city and sharing it with the world. That early bootleg DIOR logo said everything about the brand’s attitude: technically impressive skating wrapped in a sense of humour that made it impossible not to love.

That genuine, nonchalant energy resonated far beyond Montreal. The annual Dime Glory Challenge has become one of the most celebrated events in skateboarding, collaborations with Vans, DC Shoes and adidas have extended the brand’s reach globally, and a flagship store in the heart of Montreal has given the crew a home base to match their ambitions. Seasonal collections covering tees, hoodies, jackets, pants, shorts and accessories drop regularly, each one carrying that same irreverent Montreal spirit that built the brand from the ground up.