Santa Cruz

Santa Cruz Skateboards & Clothing

Founded in 1973 by NHS Inc. in Santa Cruz, California, Santa Cruz Skateboards stands as one of the most iconic and enduring brands in skateboarding history. Fast Times stocks Santa Cruz because they represent the living heritage of skateboarding culture—a brand that has not just witnessed but actively shaped the evolution of skating from its earliest days. With legendary graphics like the Screaming Hand and team riders who have become cultural icons, Santa Cruz has been more than a skateboard company—they've been storytellers, artists, and guardians of skateboarding's most authentic spirit. From their early innovations in skateboard design to groundbreaking video productions and team rosters that include skate legends like Steve Alba, and Jason Jessee, Santa Cruz continues to prove that true skateboarding is about creativity, rebellion, and pushing cultural boundaries. Whether you're studying their historic graphic designs or grinding rails in Melbourne, Santa Cruz represents the unbroken thread of skateboarding's most passionate and innovative moments.