Chocolate x Waylon Jennings Deck Erik Herrera

Founded in 1994 by Girl Skateboards founders Rick Howard and Mike Carroll, Chocolate Skateboards was created as a second brand within the same world that had established Girl the year before. Keenan Milton, Richard Mulder and Gabriel Rodriguez formed part of the original team, while artist Evan Hecox became central to Chocolate's identity through his distinctive approach to graphics and board art.

Chocolate developed its own visual language and team identity through the 1990s, culminating in The Chocolate Tour in 1999. The full-length video featured progressive skating from the Chocolate team and introduced Stevie Williams, whose part became one of the defining moments in the brand's early history. Hecox's artwork and the brand's distinctive series of graphics have remained closely connected to Chocolate ever since.

Now more than 30 years old, Chocolate continues to operate alongside Girl through Crailtap, with its identity rooted in distinctive board graphics, team-driven skateboarding and the creative direction established in its early years.