Chocolate Cada Dia Deck Vincent Alvarez

Founded in 1994 by Rick Howard and Mike Carroll, the same duo behind Girl Skateboards, Chocolate was created as a second brand within the same world that had established Girl the year before. Keenan Milton, Richard Mulder and Gabriel Rodriguez formed part of the original team, while artist Evan Hecox became central to Chocolate's identity through his distinctive illustration style and approach to board graphics that set the brand apart visually from everything else in skateboarding.

Chocolate built its own video legacy through the late 90s and into the 2000s, with Yeah Right! in 2003 standing as one of the most celebrated skate films of its era. Stevie Williams' early parts helped define the brand's street skating identity, while Hecox's artwork has remained a constant thread throughout. Now more than 30 years on, Chocolate continues to operate alongside Girl through Crailtap, with its identity rooted in distinctive graphics, team-driven skateboarding and the creative direction established in its earliest years.