World Industries Jesse Martinez Rock Em Deck

Founded in 1987 by skateboarding pioneers Steve Rocco and Rodney Mullen, World Industries was one of the first skateboard companies owned and operated by professional skaters. With Rocco’s bold, irreverent approach to marketing, videos, and advertising, the brand challenged the corporate norms of the late ’80s and early ’90s, delivering exactly what the youth of the era craved.

By pushing street skating to new heights with a raw, gritty style, World Industries reinvigorated the skate industry, fueling its explosive growth and helping define the modern era of skateboarding.