Thrasher Flame Logo PO Hood Black

Founded in San Francisco in 1981 by Eric Swenson, Kevin Thatcher and Fausto Vitello, Thrasher Magazine is the longest running, best selling and most recognised skateboarding publication of all time. Built on the Skate And Destroy ethos and a genuine love for skateboarding in all its forms, Thrasher has documented the progression of skateboarding for over four decades, giving platforms to legends and newcomers alike through its print magazine, online content and video output.

Beyond the magazine, Thrasher has become one of the most recognisable brands in skate and streetwear culture worldwide. From the iconic flame logo tee to headwear and accessories, Thrasher clothing carries the weight of over 40 years of skateboarding history and a cultural credibility that no other publication comes close to matching. Hosted contests including Bust Or Bail and King Of The Road have only added to the legend, keeping Thrasher at the centre of skateboarding culture year after year.