Pleasures Now Everyday Beanie Black

Built from the ground up, Pleasures Now is one of the fastest growing brands in the world of streetwear. Since launching in 2015, they have collaborated with Adidas, JSP, Big Pun, Joy Division, Marilyn Manson and many more. Inspired by 80s/90’s punk, metal and grunge music, founder Alex James is really pushing the boundaries of new age fashion.

Growing up in New York City, Alex was captivated by the grimy streets during the 90’s and found comfort kicking it with graffitti writers, skaters, starving artists, straight edge kids, punks and the queer community. This ultimately solidified his passion for streetwear and alt culture which is ingrained in the roots of Pleasures.