Huf Essentials Box Logo Volley Black

Founded in San Francisco in 2002 by professional skateboarder Keith Hufnagel, HUF began as a small boutique bringing together skateboarding, streetwear, sneakers, art and music. After establishing itself as a cornerstone of the Bay Area skate scene, Hufnagel launched the HUF label, creating apparel, footwear and accessories inspired by the culture and communities that shaped him.

Now based in Los Angeles, HUF has grown into a globally recognised skate and lifestyle brand while staying connected to its roots in skateboarding. Known for its clean aesthetic, distinctive graphics and collaborations with artists, designers, musicians and brands, HUF continues to produce apparel, footwear and accessories with skateboarding at its core.