Frog Skateboards Relaxed Bootcut Jean Indigo

From the eccentric minds of the exceedingly talented Chris Milic and Jesse Alba (yes, the son of distinguished skateboarder Steve Alba), Frog Skateboards shows us that having a laugh and not taking things too seriously can really pay off. What originally started as a joke, quickly turned into a reality as their pixel art and positive slogans like “I love energy” and “Girls Rule” gained the attention of Nike SB and NOAH, which lead to huge collaborations that really put Frog on the map.

The fact that Chris Milic drew the logo “first shot” and they gained a worldwide following from childish doodles and goofy hippy jumps, is a testament to the brands nonchalant attitude and “business model”. Frog is the truth.