Enjoi Big Box Plastic Spectrum R7 Deck White

Enjoi was founded in 2000 by Marc Johnson and Rodney Mullen under Dwindle Distribution, quickly establishing a different identity from the more serious skate brands of the era. Built around fun, humour and personality, Enjoi became known for its satirical graphics, playful team videos and iconic panda logo.

The brand's graphics and storytelling became a major part of its identity, often taking a deliberately irreverent approach to skateboarding and popular culture. Enjoi also developed a reputation for its technical deck construction, including 7-ply maple and Resin-7 epoxy construction across many models. Alongside skateboard decks, the brand has produced wheels, apparel and accessories.

Enjoi's team and video output played a major role in its history, with riders including Louie Barletta, Jerry Hsu, Jose Rojo and Ben Raemers. The 2007 video Bag of Suck won TransWorld Skateboarding's Skate Video of the Year, while later projects such as Oververt continued the brand's focus on creative skating and personality.

After a period away from the spotlight, Enjoi returned in 2026 with Louie Barletta playing a key role in the brand's revival. More than 25 years after its original launch, Enjoi continues to build on the same combination of humour, creativity and individuality that made the panda one of skateboarding's most recognisable logos.