DLX SSD24 Shop Keepers Deck

Founded in San Francisco in 1986, Deluxe Distribution grew out of the city's skateboarding and punk culture. Originally established by Fausto Vitello and Brian Ware to distribute music alongside skate hardware, Deluxe developed into one of the most influential independent distribution companies in skateboarding. Its history is closely connected to San Francisco and to the people who helped shape the city's distinctive approach to street skating.

Over the years, Deluxe built a family of brands covering some of skateboarding's most recognised names, including REAL Skateboards, Antihero, Krooked, Spitfire Wheels, Thunder Trucks and Venture Trucks. More recently, the group has also added THERE Skateboards and Unity Skateboarding to its lineup.

Deluxe has always maintained a close connection between its brands, riders and the wider skate community. From its San Francisco base, the company continues to operate as an independent force in skateboarding, producing and distributing decks, wheels, trucks, apparel and accessories through a group of brands with deep roots in skate culture.