Butter Goods Trace 4 Panel Strapback Olive

Founded in 2008 by childhood friends and skateboarders Garth Mariano and Matt Evans in Perth, Western Australia, Butter Goods grew from a shared frustration with the lack of skate brands that reflected the culture they were part of. After leaving their day jobs and studying graphic design, the pair began making small runs of clothing influenced by the things they were into outside of skating, particularly jazz, hip hop and underground music culture.

Butter Goods has since developed into an internationally recognised skate and streetwear brand while retaining those original influences. Jazz and record culture remain a recurring theme throughout its graphics and collections, alongside references to vintage sportswear, counterculture and archival design. Collaborations with Miles Davis, Blue Note Records, Peanuts and Umbro have extended those ideas into new territory, while the brand's cut-and-sew clothing has become a major part of its identity. Still based in Perth, Butter Goods remains closely connected to the skateboarding and creative community that shaped it.