Huf

HUF Skateboarding Clothing & Footwear

Founded by Keith Hufnagel in 2002, HUF emerged from his San Francisco skate shop to become a global force that never lost its connection to skateboarding's core. Fast Times stocks their gear because they represent authentic skate heritage—built by a legend who understood both skateboarding and street culture from the inside. Their approach balances classic skateboarding aesthetics with contemporary design influences, creating pieces that work for actual skating while acknowledging skateboarding's connection to broader culture. From their quality footwear designed with skate functionality in mind to their apparel that merges workwear durability with clean styling, HUF creates products with substance. Though Keith's passing in 2020 marked a profound loss for skateboarding, his brand continues his legacy of supporting the culture through quality products, thoughtful collaborations, and backing riders who contribute something meaningful to skateboarding's evolution.